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IDX Matrix CRM

Lead Capture

There’s a very simple secret to generating real estate new leads.


Features of Lead Capture

The IDXmartix allows every lead that visits your website or checks your listings to view the properties that peak their interests, but to get the full details they will need to register. Once they do, all the details about that lead are captured and imported into the real estate CRM. Registering is easy, all they have to do is type in their basic information or with one click they can provide you with their data from social media accounts. Once they have registered, they get to view the full details of the properties that interest them.

Lead Capture
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How Lead Capture works:

By getting them to register they are subconsciously making a minor commitment to that property and to your real estate agency. Meaning they are much more likely to follow up on the property they have viewed. By capturing all the data they provide at registration and importing it into your real estate CRM, the IDXmatrix makes it all quickly and easily accessible. This means that if they don’t get in touch, you can follow up on their initial enquiry.

Benefits of Lead Capture for end user:

When someone is browsing your listings, you need them to be sufficiently interested to provide you with their details. If you provide them with too much information without prompting them to register, they can disappear without a trace. They know everything about the properties you listed, but you know nothing about them. There’s no way you can chase them up and make a sale. Once they’ve thought about it, they might get in touch, but they might not. In the interim period they might see another property they like more, or they might see an advert from one of your competitors and go with them. Our lead capture process encourages clients to register and then makes all the provided information available to you, helping you to make a sale.

Lead source capture

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