7 Ways CRM Software Can Change Your Real Estate Business

Detailed listings from your MLS can be added to your real estate website. This can include a comprehensive and searchable database of your listings. It also gives you the option to highlight featured listings and to create custom neighbourhood pages.

7 Ways CRM Software Can Change Your Real Estate Business

The real estate business is a highly customer-centered industry, which is why it is essential that you stay on top of your clients’ information and contact details. It is crucial that you are aware of their financial resources and their long-term requirements if you are to provide them with the top class service.

Having a CRM software that is specifically designed for real estate will not only make your job easier but will also help you make strategic business decisions and quick information-powered changes to close more deals. It is important that you pick a CRM solution for real estate that meets your needs.

How can a CRM software for real estate business benefit you? Here are seven ways a real estate CRM software can boost your business:

  1. Centralize your information
  2. Generate and manage leads effortlessly
  3. Meet unique needs
  4. Target the millennials
  5. Remain totally compliant
  6. Painless management of third-party documents and information
  7. Satisfy your clients’ needs


  1. Centralize Your Information

It can’t be stressed enough how important information is. With a real estate CRM software, you can put all your information in a single, unified location. You can place your real estate catalogs, contact details of property owners and potential buyers, addresses, emails, dates, and more in a centralized hub. When you use your CRM for real estate, you can effortlessly organize and categorize your information for easy management. On top of that, you can access the information you need from anywhere, using any device, at any time of the day.

  1. Generate and Manage Leads Effortlessly

One major advantage of a CRM system is that it helps real estate agents consolidate leads they generate from multiple streams. Getting leads using traditional practices is cumbersome and horribly inefficient. Instead of managing various databases for all lead generation sources, such as social media platforms, SOIs (Spheres of Influence), online advertising sites, and direct mail campaigns, a CRM software for real estate business gathers all contacts for simple yet efficient categorization and management.

  1. Meet Unique Needs

Depending on the type of clients and real estate properties, it is important that you have a CRM software built particularly for the kind of real estate business you operate. Are you dealing in residential, agricultural, or commercial properties? Do you focus on people looking for homes or building owners that want to lease their properties? Do you sell condos or concentrate on development instead?

Not all real estate CRM solutions are built the same. But having one that has features and capabilities that are aligned to your operations and goals will do wonders for you and your business. With the right CRM solution, users can drive sales, productivity, conversion rates, and accuracy as per this analysis of CRM statistics. Hence, it is important that you know how to select the perfect real estate CRM for you.

  1. Target The Millennials

Majority of upcoming home buyers will be millennials. Real estate and finance professors Susan Wachter and Benjamin Keys at the University of Pennsylvania noted that the homeownership trends among millennials have dramatically increased in the past two years.


Millennials are more tech-savvy and well-versed in the new technologies than people from previous generations. It is imperative that today’s real estate agents utilize a dedicated real estate CRM software so they can capitalize on social media, advanced digital marketing strategies, and other more modern ways of reaching, engaging, and ultimately selling to millennials.

  1. Remain Totally Compliant

A real estate firm or agent is required to adhere to a number of regulatory and legal requirements that are enforced at many levels (municipal, state, and federal). These requirements include zoning laws, housing laws, taxation, credit requirements, reporting, and lease agreements, to name a few.

CRM systems that are designed for real estate not only streamline business functions but also ensures that users in compliance with the law and industry regulations. Majority of CRM software for real estate business can be customized and integrated so that your business can attain total compliance.

  1. Painless Management of Third-Party Documents and Information

A huge bulk of real estate operations involves the attachment of documents and records of third parties (luxury apartment renters and commercial building operators, for instance) to their customers’ accounts. Some of these documents include income verification or certifications, tax forms, bank statements, and referral letters.

A real estate CRM allows you to work with documents from external entities, support multiple document formats, and perform various operations on those documents such as securing, editing, and sharing them.

  1. Satisfy Your Clients’ Needs

Utilizing a CRM for real estate business allows you to track your clients closely and know what they want. According to the 2018 Profile of Home Buyers and Sellers by the National Association of Realtors (NAR), 87% of recent home buyers purchased their properties via a real estate agent. The same report pointed out that 52% of buyers acquired homes that they wanted the most when they opted to get the services of a real estate agent.

With a dedicated CRM for real estate agents, yo’u are able to understand your clients’ needs and wants. Thus, it allows you to determine properties that meet their criteria and you are able to close more deals.


Not all CRMs are built the same, which is why you need a dedicated CRM software for real estate agents. Your line of work has a unique set of needs and processes that require specific tools. It is essential that you pick a CRM solution that carries features and functionalities that streamline your tasks and simplify your work.