Basically, CRM is Customer Relationship Management. IDXMatrix makes sure that the real estate agent interacts with leads using CRM effectively. This enables the agents maintain a strong relationship with their potential leads. It analyses the leads by using data analysis based on property search history.
It is only with CRM, businesses come to know much more about their customers, which in turn help them serve better. The ultimate aim of customer relationship management systems is to integrate and automate sales. The CRM of IDXMatrix does offer marketing and customer support with aplomb.