The COVID-19 pandemic has impacted millions of people across the world, bringing economies to a grinding halt and causing losses estimated to be upwards of trillions of dollars. The outcome of COVID-19 has not only been felt by companies that have temporarily closed their establishments but has also impacted the service sectors as well as individuals who run their own business or a consultancy. Entrepreneurs and professionals such as realtors, attorneys, consultants, insurance brokers, and other skilled professionals are now having a tough time identifying and approaching potential clients in midst of this pandemic, as the communication and transport lines are being heavily restricted.
This has resulted in a feeling of impending doom across such professionals, and real estate agents are one of the most affected-as the present economic conditions would not seem viable for someone to actively look at purchasing a property. Let’s look at how best you as a realtor can manage your business and plan for the future amidst this pandemic. The general market conditions do not favor quick buying and selling of properties, as your leads would be looking at a lot of factors keeping in view the future value of such transactions. We would suggest that you look at this stage as an opportunity to revisit your existing marketing strategies and chalk a future course of action that would best resonate with the current circumstances.
Here are some tips that are proven to give you an advantage against your competitors and this COVID-19 lockdown would surely give you the time to align your business in the right direction.
1. Use your real estate website to market online:
If you have an existing real estate website, now is the time to start serious digital marketing efforts to make your website grow popular with users. You can reach out to all your leads with your property updates, and also encourage them to browse your website for matching property listings. Social media marketing also helps you connect with prospects, and you can nurture them into potential leads.
For all of you who believe that the real estate market would slump down during this pandemic, here’s a bit of good news. There might always be people who are looking at budget homes or trying to dispose of their existing properties to generate some quick liquid funds. You can channelize your real estate marketing efforts to reach out to such clients and might want to focus on those property categories where clients can get a good bargain.
2. Get a real estate website–if you do not have one:
If you are a realtor who still believes in the word–of–mouth publicity, and did have a good run in the past- maybe now it is time to consider an online presence. In times where there is limited personal interaction, the online channel is the only way that you can reach out to potential prospects. You would need a decent website that showcases your profile and property listings so that prospects can make their choice and contact you to make a deal. You can hire a good web designer to get a custom real estate website created as per your requirements, or can browse the internet for real estate website design services offered by firms that specialize in designing websites matching your requirements. You can use this time to build a small but progressive digital portfolio for the online marketing of your real estate agency.
3. Ramp-up digital marketing for your real estate website:
For those who wish to grow their business online and reach out to potential buyers and sellers, here’s a good piece of advice. “Your aim must be to easily found online across search engines and local listings so that prospects can easily get in touch with you”. To get the advantage from organic and local search results, you can consider investing time, efforts, and some capital into digital marketing methods to make your real estate website popular. This could include some basic to advanced search engine optimization (SEO) techniques, to compelling blog posts that would attract your online visitors. You can always search online for options and the required techniques to market your real estate website online, and can always hire a professional or an agency to meet your requirements.
4.Tune to the market conditions:
This is an advice that would quite well work in the present scenario. You can take into account the prevailing market conditions, which essentially imply that people would have lesser spending capacity in the near future, and would also want to quickly gain on their assets to improve their reserve. For real estate professionals, this translates to an opportunity where you can focus on marketing low-cost or budget properties, or can look into marketing short-sale or foreclosure properties. You can also have prospective sellers listing on your website if they are convinced that you can help them reach out to a wider base of buyers who would be interested in their property.
The above ways can help you quickly regain your market, and help you make the most out of digital marketing channels for real estate websites. As always, there would be a silver lining in the cloud going ahead– and getting an effective and optimized online presence with your real estate website might just give you the required advantage in the given conditions. It’s essential that you stay focused on building your profile online, as this pandemic has forced people to stay indoors, with the internet being their only gateway to the world. You can reach them through directed digital marketing efforts for your real estate website and can gain prospects interested in your services, or willing to recommend you to others. Getting online and having a good digital marketing strategy would ensure that you have the same advantage as thousands of other professionals who are actively sourcing clients from the internet. We wish you Good Health and all the best in your endeavors.