Basically, CRM is Customer Relationship Management. IDXMatrix sees to it that the real estate agent manages and interacts with leads by using CRM effectively. This enables the agents maintain a strong relationship with their potential leads. It analyses the leads by using data analysis based on property search history.
It is only with CRM, businesses come to know much more about their customers, which in turn help them serve better. The primary goal of customer relationship management systems is to integrate and automate sales, marketing, and customer support, which CRM of IDXMatrix does with aplomb.